Inspired: How to Create Tech Products Customers Love
View on Amazon →"We need a product that our customers love, yet also works for our business."
A masterclass in product management from Silicon Valley's most influential product leader. Cagan reveals how the best companies structure their product teams, discover customer needs, and deliver technology products that delight users while driving business success. This second edition includes updated frameworks and modern examples reflecting current product practices.
Inspired is the definitive reference for product managers worldwide and serves as the foundation for product management best practices. It establishes core concepts like discovery, validation, and team structure that are referenced throughout the PM field. No product professional's education is complete without understanding Cagan's frameworks and philosophy.
- Structure empowered product teams rather than feature-focused teams
- Separate product discovery from delivery to validate ideas before building
- Focus on solving customer problems, not shipping features
- Build a product vision that inspires and empowers your organization
- Focuses primarily on enterprise and high-growth tech companies, which may not apply universally
- Second edition is lengthy and some core concepts could be more concise
- Limited coverage of product management in non-tech industries
"It does not matter if you are a seasoned product leader or a new product manager, INSPIRED will make you realise that you have the best job in the world. His book has been the bible of our industry for the past decade."
Tanya Cordrey, Former Chief Digital Officer, Guardian News & Media"When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'"
Sarah Bernard, VP Product, Jet.com"INSPIRED is the authority on how to build a product that customers actually want."
Bjorn Carlson, Engineering Team Lead, Google Cloud Platform