Don't Make Me Think
View on Amazon →"Don't make me think. It's the first law of usability. As a rule of thumb: if something requires a large investment of effort to figure out, it's not obvious enough."
A practical guide to web usability that has become the canonical text for UX designers. Krug distills usability into principles anyone can understand: clear navigation, intuitive interactions, and mindless choices. The third edition adds mobile and responsive design considerations to the timeless foundations of good interface design.
The foundational text for modern UX design. Krug's principle that users shouldn't have to think about interfaces has shaped every web and app design since publication. Essential reading that immediately improves design judgment and decision-making across all digital platforms.
- Usability is about making interfaces self-evident
- Users scan rather than read, and don't follow ideal information architecture
- Testing with real users reveals design assumptions
- Mobile design requires different considerations than desktop
- Accessibility improves usability for everyone
- Published in 2000, some digital design contexts have evolved
- Focuses on website usability with less coverage of application design
- Somewhat superficial treatment of complex interaction patterns
"Krug's principles remain the foundation of all usable interface design."
Nielsen Norman Group, UX Research Leaders"Essential reading that everyone building digital products should understand."
Jeff Gothelf, Lean UX Author